IT & AI Advisor · Malaysia

Dr. Reto
Gruenenfelder

Strategic IT and AI advisory — pragmatic, peer-level, without big-firm overhead.

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Reto Gruenenfelder — IT & AI Advisor, Malaysia
Technology Advisor to the Board, Bursa Malaysia 2019–2022
ex-IBM Distinguished Engineer · 20 years with IBM across Switzerland, Europe and Asia Pacific
AI governance and IT strategy for boards and management teams
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Focused on what organisations actually need — locally present, globally connected.

For 40 years I have worked in technology — the first decade in telecommunications, the 30 years since in financial services — starting as an engineer, growing into leadership, and ultimately advising organisations at board level on their most consequential technology decisions: capital markets, global banks, and government agencies across Asia and Europe. Malaysia is not just a market for me. It is where I live and build my advisory practice — a Swiss professional who chose to be in Malaysia.

From 2019 to 2022, I served as Technology Advisor to the Board of Bursa Malaysia. I attended board sessions as an independent technology advisor through the COVID-19 pandemic, advising on IT governance, cybersecurity, and digital transformation at the highest level.

Before that, I spent nearly 20 years at IBM in financial services, across Switzerland, Europe and Asia Pacific — in roles including Distinguished Engineer, responsible for IBM's technology strategy and client advisory. I have worked with banks across Switzerland, Europe and Asia.

Today I work as an independent IT and AI advisor. AI is transforming both business and IT — but in different ways. What AI means for the business is a different question from what AI means for IT. Generative AI is accelerating both: new business models, new risks, and new governance obligations — including the need for boards to understand explainable AI (XAI) and where algorithmic decisions can and cannot be trusted. Both are connected, but each requires a different answer. That is where I add value: pragmatic, peer-level, without big-firm overhead.

40
Years in technology — 30 of them in financial services
3
Years as Technology Advisor to the Board, Bursa Malaysia (2019–2022)
6
Years at IBM Financial Services Asia Pacific
7
Patents in internet technology and cloud computing

Three ways I work with you.

01
Strategic IT & AI Advisor

Strategic IT and AI advisor on a monthly retainer — directly for management teams. I think alongside you before decisions are made: generative AI adoption, vendor selection, digital transformation, IT governance, cybersecurity strategy. No big-firm budget required.

02
Board & Management Advisory

Independent IT and AI input at board or advisory committee level — including generative AI and explainable AI (XAI) — and the translation of complex technology decisions into terms non-technical directors can act on.

03
Malaysia–Switzerland Bridge

For ASEAN organisations entering or partnering with Switzerland — and for Swiss firms seeking a trusted technology entry point into Southeast Asia. I have lived and worked on both sides.

"I work discreetly with a small number of clients on a retainer basis — thinking through scenarios, weighing options, so that IT and AI positions are presented in the boardroom with solid arguments and genuine confidence."


A career built across Switzerland, Europe, and Asia.

IBM (Switzerland, Europe, Asia Pacific), Bursa Malaysia — the full career history is on LinkedIn.

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Digital Spine — A Study in Business Strategy

Digital Spine

Co-author: Vikram Kalkat · NotionPress · Amazon

A framework for aligning technology infrastructure with strategic business objectives — written for executives and technology leaders navigating large-scale digital transformation.

The central thesis: organisations that neglect their technology backbone pay for it when transformation becomes urgent. In the age of AI, this lesson has never been more relevant — especially for ASEAN organisations moving fast on digital.

View on Amazon →

An initial conversation costs nothing.

The first step is an open conversation — no commitment, fully confidential. Whether you are a board looking for independent technology oversight, a management team navigating AI adoption, or an organisation exploring the Malaysia–Switzerland corridor, I am happy to talk.

Based in Malaysia — on-site where needed, remote where practical. Also available in Switzerland and across the region.

Locations
Malaysia · Switzerland
Languages
English · Deutsch · Français
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